New Now taking pilot applications.

Qualified meetings booked.
You just show up and close.

Cullinane Labs handles your prospecting, outreach, and follow-ups — so your calendar fills with the right conversations.

No commitment. 30 minutes. We'll tell you honestly if it's a fit.

Activity
Meeting booked
Alex Chen · VP Operations · Acme Corp
Tomorrow · 2:00 PM – 2:30 PM
Reply received
Sarah Mitchell · Founder · Stackly
"Interested — can we chat next week?"
Call scheduled
James O'Brien · CTO · Loopback.io
Friday · 10:00 AM – 10:30 AM
Follow-up sent
Tom Walsh · Head of Ops · Plenio
Sequence step 2 of 4

Simple, transparent process.

Four steps. No jargon. You stay in control at every point — nothing leaves without your sign-off.

1

Discovery call

30 minutes to understand your product, your ideal customer, and exactly what a qualified meeting means for your business. No guesswork.

2

Target list build

We research and build a prospect list of verified decision-makers who genuinely match your ICP. No spray-and-pray, no low-quality data.

3

Personalised outreach

We write outreach sequences on your behalf. You review and approve every message before it sends. Your brand and voice — we do the legwork.

4

Meetings in your calendar

We manage all follow-up and scheduling. You show up to calls with context already in place — and we keep you updated throughout.

30-day pilot, no lock-in

Start with a structured 30-day pilot. No long contracts or pressure to continue if it's not delivering.

Pay per meeting booked

Performance-based pricing. You only pay when a qualified meeting lands in your calendar.

B2B SaaS only

We work exclusively with B2B SaaS founders — no generalist approach, no learning curve on your dime.

You approve every message

Nothing goes out without your sign-off. Your brand, your voice — we handle the execution.

Outbound only works in the right conditions.

Outbound works when the conditions are right — and not every business is there yet. Here's an honest breakdown of what those conditions look like.

Good fit
  • B2B SaaS, founder-led sales — you're closing deals yourself right now
  • Some early traction — you have customers and can close when calls happen
  • No outbound motion yet — it keeps falling off your plate
  • Clear ideal customer — you know roughly who you're selling to
  • Open to feedback — on your ICP, messaging, and positioning
Not a fit
  • No product-market fit yet — outbound amplifies what's working, not what isn't
  • B2C or consumer products — we focus exclusively on B2B
  • Need a fully hands-off service — we work closely with you, not around you
  • Expecting volume guarantees — we're honest about what's realistic upfront

The 30-day pilot.

Built for early-stage founders who need pipeline, not promises.

We take on a small number of pilot clients at a time. No long-term commitment. If it's working, we continue. If not, you walk away.

Apply for a spot

Performance-based pricing

You pay per booked meeting. No meetings, no charge. Simple.

Full message approval

You review and approve every piece of outreach before it goes out.

Limited spots

We keep client numbers small to make sure the work is done properly.

No lock-in after 30 days

You decide whether to continue. No auto-renewals, no pressure.