New Now taking pilot applications for Q2 2026

The outbound engine for
early-stage SaaS founders

Stop losing pipeline to a full to-do list. Cullinane Labs handles your prospecting, outreach, and follow-ups — so qualified meetings land in your calendar while you focus on closing.

No commitment. 30 minutes. We'll tell you honestly if it's a fit.

Why founders choose us
30-day pilot — no lock-in
Pay per meeting booked
B2B SaaS only
You approve every message

Simple, transparent process.

Four steps. No jargon. You stay in control at every point — nothing leaves without your sign-off.

1

Discovery call

30 minutes to understand your product, your ideal customer, and exactly what a qualified meeting means for your business. No guesswork.

2

Target list build

We research and build a prospect list of verified decision-makers who genuinely match your ICP. No spray-and-pray, no low-quality data.

3

Personalised outreach

We write outreach sequences on your behalf. You review and approve every message before it sends. Your brand and voice — we do the legwork.

4

Meetings in your calendar

We manage all follow-up and scheduling. You show up to calls with context already in place — and we keep you updated throughout.

We're selective. That's the point.

Outbound only works when the conditions are right. We'd rather tell you it's not a fit than take your money and underdeliver.

Good fit
  • B2B SaaS, founder-led sales — you're closing deals yourself right now
  • Some early traction — you have customers and can close when calls happen
  • No outbound motion yet — it keeps falling off your plate
  • Clear ideal customer — you know roughly who you're selling to
  • Open to feedback — on your ICP, messaging, and positioning
Not a fit
  • No product-market fit yet — outbound amplifies what's working, not what isn't
  • B2C or consumer products — we focus exclusively on B2B
  • Need a fully hands-off service — we work closely with you, not around you
  • Expecting volume guarantees — we're honest about what's realistic upfront

The 30-day pilot.

Taking applications now

Built for early-stage founders who need pipeline, not promises.

We take on a small number of pilot clients at a time. You get hands-on outbound execution. We get a case study. A straightforward trade — no long-term commitment unless it's working.

Apply for a spot

Performance-based pricing

You pay per booked meeting. No meetings, no charge. Simple.

Full message approval

You review and approve every piece of outreach before it goes out.

Limited spots

We keep client numbers small to make sure the work is done properly.

No lock-in after 30 days

You decide whether to continue. No auto-renewals, no pressure.